Regional eSports markets
The eSport is above all a market. A global market. A juicy market. A market that attracts crowds and spectators who want to betting on eSports. Indeed, the biggest tournaments cater to a very large audience: players (whether amateur or professional), companies, sponsors, distributors, publishers, media and more. And like any self-respecting market, eSport generates transaction and organization costs in all four corners of the globe, an opportunity to take a closer look at eSport activities on all five continents.
The quick summary:
| Market | Details |
| North America | Details on the North American market |
| South America | Details on the South American market |
| Europe | Details on the European market |
| Asia | Details on the Asian market |
| Oceania | Oceania Market Details |
Short FAQ:
What are the different markets for eSports?
The North American market, to discover…
The South American market, to discover…
The European market, to discover…
The Asian market, to discover…
The oceanic market, to discover…
Is it possible to bet on all markets?
Absolutely, using a dedicated eSport operator.
Are there any world competitions?
Yes, usually the tournaments are first regional and then worldwide depending on the organizer of the competition. Here are the eSport markets.
What are the most dynamic areas?
Asia accounts for half of the global audience, followed by Europe and North America.
For more than a decade, multiplayer video games have developed to the point where professional players and teams have been able to gain momentum. Today, they are sponsored in a similar way to traditional sports, so that we can indeed speak of an eSports market. This eSport market, although it tends to be more structured, is not yet completely unified.
Indeed, the eSport market is exported all over the world; that's why we can talk about regional eSport markets. With the exception of Africa, which is virtually without an eSport market, all other continents have welcomed the discipline and have established revenue streams.
The North American market
If the eSport audience has been growing by 20% per year since 2016, it is thanks to the North American market, the main market for eSport. Indeed, the United States was the first country to make eSport legitimate on the international scene, just like the biggest American faculties that made the choice to open their doors to the future stars of today's licenses. Governed by the United States eSports Federation (USeF), a non-profit organization that promotes and develops eSports, the discipline has a bright future in the United States.
The South American market
Although not the most lucrative of the lot, the South American eSport Market is characterized by real fervor. In Brazil and Mexico, eSport already occupies a place of its own as events and leagues led by the biggest manufacturers and publishers take place there every year. Moreover, under the impulse of the Professional League of Videogames (LVP in Spanish), a growing number of Latin American teams are applying for the best places in the world. These teams come from Chile, Peru and Argentina.
The European market
The European Market is the second largest eSport market in the entire world. In 2019, the European eSport market is expected to reach $385 million in revenue. In terms of revenue, the main countries to promote eSport in the old continent are none other than Sweden, France and Spain. If the regional eSports market is in great shape in Europe, it is also good to note that competitive video games are also gaining legitimacy. As a proof, it is expected that eSport will be named a new Olympic discipline at the Paris Olympics in 2024.
The Asian market
From Singapore to Tokyo to Chengdu, Asian firms are capitalizing on a booming eSports industry. Competitive video gaming in Asia is a most serious and legitimate discipline. This is especially true since the Asian eSport Market concentrates nearly half of the global audience. It is even expected to grow by 75% in the next three years. By 2022, analysts also estimate that eSports in Asia will attract a larger audience than the National Football League in the United States (NFL). In fact, there is a reason why League of Legends tournaments - which are held primarily in China - attract more viewers than the Baseball World Series (BWS) and National Basketball Association (NBA) finals anywhere in the world!
The oceanic market
The Oceanic eSports Market may only be comprised of two countries (Australia and New Zealand), but it is still the most structured and framed of all global eSports markets. Chaired by the Esports Games Association Australia and the New Zealand Esports Federation, two institutions that gave birth to the Oceania Esports Council, the Oceania eSports market is also gaining recognition over the years. Since 2016, the development of proper regulation, anti-cheating policy and international cooperation have been the top priorities of the two eSports federations. The next battle is to have eSport recognized as an Olympic discipline.
Although it cannot be said that eSports has the notoriety of sports such as basketball or soccer, its economic functioning is more and more similar to that of the most mediatized traditional sports disciplines, attracting each year an ever-increasing number of spectators, and leading to a significant growth of its market.
